Age-Friendly Employer Pledge

The Age-Friendly Employer Pledge is a programme for employers who recognise the importance and value of older workers.

The Age-Friendly Employer Pledge is an initiative run by the Centre for Ageing Better to help promote age-inclusive working practices. The programme encourages employers to commit to improving work for people in their 50s and 60s and helps them take the necessary action to help older workers flourish in a multigenerational workforce.

More people are working later in life, but older workers often face prejudice and are overlooked. However multigenerational workforces drive productivity and innovation.

Who is the pledge for?

The Age-Friendly Employer Pledge is a nationwide programme for employers who:

• recognise the importance and value of older workers
• are committed to improving work for people in their 50s and 60s (and beyond)
• are prepared to take action to help them flourish in a multigenerational workforce

Signing up for the Age-Friendly Employer Pledge shows your commitment to older workers.

What is the pledge?

The pledge outlines your commitment to promoting an age-friendly workplace. As an age-friendly employer, you will:

1. Identify a senior sponsor for age inclusion in your workforce - and publicly state your commitment to the pledge.
2. Ensure that age is specifically named within your equality, diversity and inclusion policies.
3. Take action to improve the recruitment, retention and development of workers over 50 from one of the following areas:
   • create an age-friendly culture
   • hire age-positively
   • be flexible about flexible working
   • encourage career development at all ages
   • ensure everyone has the health support they need.

You will commit to taking action in at least one area every year and will report back on your activities and achievements annually.

Further information

Find out more information on and how to sign up for the Age-Friendly Employer Pledge.

First published 16 February 2023