What branding is, how to create and manage a brand and how it can help improve your business by communicating your values to stand out from competitors.
How to use design to create a successful brand and build brand identity for your business
How to find the right designer or design agency to work with, and how to ensure that your design project is successful
An overview of the many ways you can use design in your business, how to carry out a design audit and make design a part of your strategy
Find out how to manage your design projects, either in-house or by working with external designers
Make sure that your business' website makes an impact - follow these web design and development standards and best practices.
Include the correct information on business stationery, design it to project the best image for your business and print it cost-effectively.