Benefits of email and the internet

Email and the internet are fundamental business tools that can improve communication, enable access to information and cut costs. They can also help boost efficiency, find business opportunities and connect with customers and suppliers. To make the most of these benefits, you must fully understand the potential of the internet and email to transform how you do business.

This guide describes the benefits of email and the internet for business. It examines the different ways you can promote your business online and use email marketing to engage and convert customers. It also looks at the most common types of e-commerce business models, including business-to-business and business-to-consumer websites.

Finally, this guide explores common internet and email security issues and suggests email and internet acceptable use policy to help you manage the use of technology efficiently and safely.