Communicate your business strategy and gain employee buy in

A strategic narrative is a compelling business story that explains your business' background, vision for the future and how employees can contribute to your to business strategy. It can be a powerful tool for improving your business' performance.

A strategic or business narrative can increase an employee's sense of personal attachment to your business by providing a clear link between their role and your business strategy. It can also guide the decisions that your employees make every day to ensure everyone is working towards the same goals.

There is no single way of creating a business narrative - what is appropriate for one business may not be right for you. This guide sets out how you can outline your strategy through your business story, how to involve staff in the development of your business strategy and story, how to communicate your business strategy and narrative and how to update your business story.