Embrace a Giant Taste – Food & Drink Experience Development Programme

Food and drink experiences are invited to hear more about how they can contribute to positioning NI as a leading food and drink destination.

Tourism Northern Ireland is hosting an Embrace a Giant Taste - Food & Drink Experience Development Programme information session on Tuesday 26 September from 3.30pm to 5pm. The session will offer attendees information about the programme and how they will be supported in creating world-class food and drink experiences to attract people to Northern Ireland.

The programme is open to early learners and experienced participants who wish to develop market-ready food and drink experiences through tourism in Northern Ireland. This includes:

• businesses that have not previously worked in developing tourism experiences and have the potential to deliver an interesting food and/or drink-related experience
• businesses that have not previously received support through other programmes run by Tourism Northern Ireland
• experiences that have the potential to improve levels of tourism activity at off-peak times in areas such as Fermanagh, Tyrone, Armagh and Derry~Londonderry

Who should attend?

Food and drink experiences encouraged to attend include, but not limited to, those who offer:

• multi-sensory hands-on food activities
• guided food tours in the environment of the maker
• meet the provider to gain insight and learnings on the product
• visitors to get involved and learn new skills
• natural settings including heritage and cultural landscape through the stories of food

Register your interest for the information session before Tuesday 19 September 2023.

First published 8 September 2023