Sell your food or drink product in a supermarket

Supplying your food or drink products to supermarkets or other retailers to sell will help you reach a large customer pool and can boost your sales. However, having your product listed by a supermarket doesn't suit every business. It is a good idea to work out the pros and cons before you pitch your product to a supermarket or large retailer.

This guide looks at the advantages and disadvantages of supplying to supermarkets or major retailers. It tells you how to pitch your product to a supermarket and manage the supermarket supplier relationship. Finally, it explains the supply contract and how to fulfil orders.