Trade and treat customers fairly

Treating your customers fairly is vital to ensuring that you win and retain customers. Businesses are also legally required to treat customers fairly. This means that you have to act fairly during the promotion, sale or supply of a product or service. This requirement applies before, during and after you make any contract.

This guide explains unfair standard terms in contracts. It also explains the Consumer Protection from Unfair Trading Regulations. This guide outlines legislation affecting the sale of goods.