Marketing on a tight budget

Digital marketing tactics work even with a limited budget. Digital marketing can be highly targeted, meaning you won't waste budget by reaching people who aren't interested in your offering.

Email marketing

Email marketing can be a more cost effective alternative to direct mail. E-newsletters are cheap - or free - to produce.

It's useful to include buying behaviour or demographic information in your email database. This means you can accurately target your messages to specific and relevant groups.

Social media

You can promote your business using social media platforms like Facebook, Twitter, Instagram, LinkedIn and TikTok. You can use these channels to interact with your existing customers. They can also be used to advertise and attract new business.

While there are paid advertising options, publishing great content can help you reach your audience without investing money. See content marketing.

Blogging

If you're an expert in your field, think about sharing that expertise online. Offering advice or opinions on your own internet blog can be a fantastic way of promoting yourself and your business.

Blogs also tend to get high rankings from internet search engines. Having one can make it easier for potential customers to find your business. See search engine optimisation (SEO).