Facebook for business

Facebook advertising

Guide

Facebook offers many advertising options. They can help you reach a wider audience and meet your business goals. These goals include increasing sales, sign-ups, or awareness.   

What are the types of Facebook advertising?

Facebook provides a range of ad formats, with some of the most popular ones being:

  • carousel - a creative ad format that uses multiple images, headlines, and links to showcase product benefits and content in a single unit
  • collection - a group of items organised by theme, optimised for mobile use, featuring a cover image or video, followed by four images
  • event - a temporary page that can host various activities, from business events to sporting events to fundraisers
  • image - a post that requires uploading and attaching a photo. It should have a link and a call to action in custom text and is suitable for any type of content.
  • stories - vertical full-screen ads that can be viewed unlimited times and disappear after 24 hours
  • live video - a feature allowing real-time video broadcasts for increased audience engagement

Additional Facebook advertising options available include:

  • instant experience - immersive and interactive full-screen screen ads
  • poll - a tool to make multiple-choice questions and answers. It encourages audience interaction by letting them choose or submit their own answers.
  • playable - a format to create interactive ads for your mobile app, offering a preview of the app before buying it
  • lead - a customised fillable form to get users' data
  • dynamic - ads that change dynamically to show the most relevant information and promotions to the right users
  • messenger - an app for direct messages to push a call to action

Facebook advertising targeting

Facebook collects detailed user data. This lets advertisers target specific audiences for their marketing. Some of the targeting options include:

  • location - target users based on geographic location, such as those who live near your business
  • demographics - reach an audience based on their gender, age, language, recent life events, education, job and industry 
  • interests - find potential customers who are likely to be interested in your offering based on their current interests such as films, sports, books, fashion and more
  • behaviours - target users who are more likely to make a purchase based on their previous online behaviour
  • existing customers - upload your marketing list to target your existing customers through Facebook