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Finding support to develop our business - Shortcross Gin (video)
Case Study
Rademon Estate Distillery is Northern Ireland's first award-winning craft distillery. Its rise to fame came quickly in May 2014 when founders Fiona and David Boyd-Armstrong launched their first product, Shortcross Gin.
To bring their handcrafted spirit to the market, the Boyd-Armstrongs' took advantage of a number of local support programmes. These initiatives helped them to protect their product recipe and processes, and to develop their intellectual property strategy.
Here, David and Fiona share their experiences of finding the right support to help them launch and protect their innovative artisan product.
Case Study
David Boyd-Armstong
shortcross gin
David's top tips:
- "Take advantage of the expertise and the resources that are available to support the development of your business and product."
- "If you are planning to export outside the UK, look into trade marking. You can very quickly run into areas of conflict with competitors' products."
- "Don't be afraid to take the risks. The rewards are more than worth it."
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