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Marketing new products - Genesis Advertising (video)

Case Study

Genesis Advertising is a communications agency based in Belfast.  It specialises in advertising, design and consultancy.

Here, Managing Director, Stephen Bogan talks about how his company markets new products.

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Case Study

Stephen Bogan

genesis advertising ltd

Stephen's top tips:

  • "Understand your target audience"
  • "Determine why your product would appeal to them"
  • "Work out where to reach your audience, at what time and for the lowest cost possible"
  • "Evaluate the success of each campaign"