Pricing information
Price comparison rules: competitors
Guide
If you make price comparisons with another trader's prices, you should take care that these don't mislead people by:
- giving false or misleading information
- leaving out important relevant details
- presenting the information in a deceptive way
To comply with consumer protection regulations, you should make sure that:
- the other trader's price that you quote is accurate and up to date
- you show the other trader's name clearly and prominently
- you make it clear when the other trader's price applied and in what circumstances
- the other trader's price is for the same product as yours - if it's for a similar product, you'll need to explain the differences
- you compare prices for goods that are supplied in the same quantity or the same state - or you explain any differences clearly
- you compare prices for goods that are sold in the same area, unless it makes no difference because there's a national pricing policy in place
- you don't make price promise claims about own-brand goods that aren't available from other retailers - for example, by offering to refund the difference in price to a customer if they can buy a certain product more cheaply somewhere else when that product is only available from you
- you can support any 'best price' claims with evidence showing that you're offering a lower price than your competitors
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