Selling through online marketplaces

Amazon Marketplace allows retailers to sell to Amazon's huge customer base. You can list items alongside Amazon's own stock.

How selling on Amazon works

Selling products on Amazon involves a few basic steps including:

• You upload your listings - you can add your offers to the Amazon catalogue using feeds, spreadsheets, and other tools.
• Customers can see your products on amazon.com - there are features available to help customers make quick and easy purchases.
• You ship products to customers - Amazon notifies you when customers place an order. You can let Amazon do the shipping for you - or handle shipping yourself.
• Amazon transfers payments to you - Amazon deposits payment into your bank account at regular intervals and notifies you that your payment has been sent.

Winning the Buy Box

The Buy Box is the box on a product page where a customer starts the purchase process by adding an item or items to their shopping basket.

A key feature of the Amazon platform is that several sellers can sell the same product. If multiple sellers offer the same product in new condition, they may be eligible to compete for the Buy Box for that product.