Telemarketing

You can ensure that you target the correct group of customers and potential customers for your product or service by obtaining telemarketing lists. These lists need to be 'clean' - ie only contain details of individuals and organisations that have consented to receive sales calls. Any customers who do not wish to receive calls will have joined specialised lists such as a 'do not contact' list.

Even if customers are on preference lists, there are certain ways to target the correct audiences for your products or services. For example, you could consider:

• Contacting people that are new to an area - you can access new telephone numbers before people are registered on 'do-not-call lists'. This audience is often in the market for products and services related to setting up new households.
• Customising your pitch to make it appropriate to your audience - you could consider adjusting your data to target specific demographics like age, location, or profession.
• Developing lists that are based on particular interests. You can run contests or drawings at events - ideal places where you can capture opted-in information.

It is crucial that you do not make calls to anyone who is registered on a Telephone Preference Service or a Corporate Telephone Preference Service list.