Social media platforms

YouTube is the largest social video site in the world with over a billion users. It allows you to create a channel for your videos. You can embed them in your website or blog, share them on other networks, gain a following, and engage with people.

There are also opportunities to run paid advertising campaigns.

YouTube channel for business

A YouTube account for uploading video content is known as a channel. You can customise a channel page with your branding and can also emphasise specific videos and playlists.

To improve the user experience, organise your videos into topic-based playlists. Try using custom thumbnails that include your branding for more visual impact.

Users can subscribe to your channel and receive notifications whenever you upload new content. You can encourage new people to follow your channel by ending a video with a call to action and highlighting the benefits.

See how nibusinessinfo.co.uk presents video content on a YouTube channel. 

Creating and optimising content for your channel

Your YouTube videos can be corporate, professionally made or informal. Consider what works best with your budget and brand identity.

Try to create content your users will find entertaining, interesting or useful. Combine this with some more sales focused content.  

Remember that YouTube is a search engine for video, so it is important to apply search engine optimisation (SEO) principles to your content. Use the video title, description, category, and tags to include keywords that users can search for to find your video.   

Optimise your video to encourage users to take action by visiting your website, making an online purchase, or signing up for your newsletter. You can include a link to your website in the video description. You can also add links that appear in the video with YouTube cards. The video itself can include a call to action.

YouTube videos automatically generate subtitles. You can edit these for accuracy. Subtitles can make your videos more accessible. They help users with hearing loss and those who prefer to watch without sound.

YouTube advertising

YouTube also offers a wide range of paid advertising options, including video ads and display advertising. Video ads can appear in search results or play automatically before other videos. YouTube offers targeting options for demographics like age, gender, location and interests. YouTube analytics helps you track the success of your ads.  

YouTube analytics 

YouTube provides channel owners with analytics data, including reports on:

• video views
• watch time
• subscribers
• likes and dislikes
• comments, favourites and shares
• viewer demographics

Use this info to better understand your audience and improve future content.