Employee value proposition

An employee value proposition represents everything you offer as an employer to your employees in return for their valued contribution to your business. You can offer a range of monetary and non-monetary elements in an overall package as part of your employee value proposition.

An employee value proposition can help employers attract, engage, and retain staff. It gives existing staff and potential recruits the incentive and desire to work for your business.

What can an employee value proposition include?

Your employee value proposition can include what you offer your staff in terms of:

• salary
• benefits
• work-life balance
• work environment
• positive company culture
• development opportunities

Help to engage, retain, and attract staff

Your employee value proposition can help encourage and motivate your existing employees to strive towards high commitment, productivity, and performance.

In terms of recruitment and retention, your employee value proposition can help set your organisation apart from rivals in a highly competitive jobs market. As part of your employee value proposition, the benefits package you offer can help you retain valuable staff and help your organisation attract employees with the talent and skills you desire.

This guide outlines the advantages of an employee value proposition, the key components of an employee value proposition, and the steps employers can take to develop an employee proposition for their organisation.