Direct marketing

Direct marketing is any contact your business makes with existing or potential customers to generate sales or raise awareness.

For many businesses, it's by far the most cost-effective form of marketing. From direct mail and leaflet drops to telemarketing and email marketing, it allows you to target customers with accuracy.

However, careful preparation of direct marketing campaigns is essential if you are to make the most of your investment and get the response rates you want. You need to ensure you do not contact individuals who have decided they do not want to receive direct marketing mailings.

This guide sets out the different types of direct marketing, outlines the advantages and disadvantages of direct marketing and explains using your customer database for marketing.