

Tourism NI’s five star rating system indicates the quality and standards of various types of tourism business including accommodation and visitor experiences.
Tourism NI uses a one to five-star rating system for tourism businesses. The star ratings show the standard of customer care and the quality of services and facilities.
The number of stars awarded shows the levels of quality customers can expect from the assessed business:
Star gradings cover accommodation and tourism experiences, including:
The awards focus on the standard of the welcome, hospitality and services provided. They also assess the presentation and condition of facilities.
Being quality graded by Tourism NI can bring a number of benefits to your business, including improving your reputation and giving you a competitive advantage.
Being associated with a well-known recognition scheme, such as the Tourism NI's Quality Grading Scheme, can make a big difference to how customers view your business.
As well as letting your customers know that what you offer is of nationally recognised standard, the benefits of being quality graded also include:
Being quality graded also gives you the chance to promote your business in a number of ways:
Finally taking part in quality grading schemes will provide you with access to expert advice, training and ongoing support from the Tourism NI Quality Assessors. The Quality Assessors will assess your business once a year and advise you on how to make the most of your business.
The entry requirements and assessment process for tourist accommodation businesses to get a star rating from Tourism NI as part of the Quality Grading Scheme.
In Northern Ireland, all tourist accommodation must be certified by Tourism NI to ensure minimum standards of service and quality are met. For more information, see tourist accommodation certification.
However, participating in the Tourist Accommodation Quality Grading Scheme is voluntary.
Tourism NI’s Quality Grading Scheme is the same common standards scheme that is used by the AA and other national tourist boards in Scotland, England and Wales.
The scheme uses a five-star rating system and is designed to give visitors a clear idea of the standards they can expect for:
For details on what each star rating means, see Tourism Quality Grading Scheme and five-star rating system.
To receive your star rating you must meet nationally recognised standards of customer care and quality.
The assessment criteria will be different for different types of accommodation. Entry requirements for hostels will vary greatly from entry requirements for B&Bs and hotels.
Your star rating will depend on the quality scores you receive in your Quality Grading Assessment. The assessment will be carried out by the Tourism NI Quality Assessors. You will be awarded a rating between one to five stars.
The assessment will focus on the quality of your premises and the visitor experience you provide. The assessment is separate from the statutory certification inspection.
For serviced accommodation premises there will be an initial mystery overnight stay. The assessor will not tell you they are an assessor. You will find this out the next morning when the assessor will take you through the assessment process and criteria.
The assessor will give you their notes and advice on possible improvement during the initial consultation. An assessment report and a Quality Grading Certificate and plaque will follow by post.
When you apply to be assessed under the Quality Grading Scheme, you will incur an assessment fee appropriate to your accommodation category.
The types of tourism business and attractions eligible for the Tourism NI visitor experience quality grading scheme, and the process to become quality graded.
Tourism businesses that offer a quality visitor experience to tourists are eligible to become members of the Visitor Experience Quality Grading Scheme.
Visitor experiences include:
Visitors experiences are assessed by standard core criteria, and include pre-arrival and arrival experiences. Specific criteria, such as catering, retail and toilets, are tailored to reflect differences between types of experiences. These criteria are only included in the assessment if they are a part of the overall experience.
To take part in the scheme, visitor experiences need to apply to Tourism NI for assessment. Assessment visits are carried out 'incognito', ie without prior notice. This allows the assessors to experience an authentic customer journey.
During the visit, the assessor will look at the condition and standard of facilities and services, and then give feedback on the findings. They will also provide advice on other sources of business support.
If your visitor experience achieves an award, Tourism NI will provide a range of benefits, including:
The annual subscription fee for businesses on Tourism NI's Visitor Experience Quality Grading Scheme is £150.
See an example of a local visitor experience participating in the Tourism NI Quality Grading Scheme.
Tourism NI’s voluntary five star rating quality grading scheme for caravan and camping parks and the facilities that are assessed.
Holiday, touring and camping parks and pitches can also apply for quality grading.
Under the UK-wide British Graded Holiday Parks Scheme, parks are inspected and given a star-rating to reflect overall quality standards of the services and facilities provided.
The highest rating of five stars is for parks of exceptional quality, whereas one star rating is for parks of acceptable quality.
The inspector will assess:
To obtain and maintain their star-rating, parks have to undergo annual assessments usually in a form of unannounced day visits.
Tourism NI welcome schemes for accommodation providers to recognise businesses that cater for specific groups such as families, cyclists, film crews and more.
Tourism NI Welcome Schemes are designed for serviced, self-catering and hostel accommodation providers who are members of the Quality Grading Scheme.
The Welcome Schemes help direct visitors to suitable establishments that pay particular attention to their various needs. They recognise the special effort made by businesses to provide services that welcome visitors' particular need - be it walking, cycling, angling or simply holidaying with family.
The Welcome Schemes currently in operation in Northern Ireland are:
The Welcome Schemes are free to all members of the Tourism NI Accommodation Quality Grading Scheme. If you wish to apply for one of the Welcome Schemes, your Quality Advisor will verify that the required facilities are available when they visit.
Certification for tourism businesses who meet certain environmental performance criteria including wastes management and biodiversity: bronze, silver or gold.
Green Tourism certification is open to:
Every two years each of the Green Tourism Members are visited and assessed by a qualified professional a set of environmental performance criteria, such as:
Following the assessment, businesses will acheive receive a bronze, silver, or gold award.
Tourism NI’s five star rating system indicates the quality and standards of various types of tourism business including accommodation and visitor experiences.
Tourism NI uses a one to five-star rating system for tourism businesses. The star ratings show the standard of customer care and the quality of services and facilities.
The number of stars awarded shows the levels of quality customers can expect from the assessed business:
Star gradings cover accommodation and tourism experiences, including:
The awards focus on the standard of the welcome, hospitality and services provided. They also assess the presentation and condition of facilities.
Being quality graded by Tourism NI can bring a number of benefits to your business, including improving your reputation and giving you a competitive advantage.
Being associated with a well-known recognition scheme, such as the Tourism NI's Quality Grading Scheme, can make a big difference to how customers view your business.
As well as letting your customers know that what you offer is of nationally recognised standard, the benefits of being quality graded also include:
Being quality graded also gives you the chance to promote your business in a number of ways:
Finally taking part in quality grading schemes will provide you with access to expert advice, training and ongoing support from the Tourism NI Quality Assessors. The Quality Assessors will assess your business once a year and advise you on how to make the most of your business.
The entry requirements and assessment process for tourist accommodation businesses to get a star rating from Tourism NI as part of the Quality Grading Scheme.
In Northern Ireland, all tourist accommodation must be certified by Tourism NI to ensure minimum standards of service and quality are met. For more information, see tourist accommodation certification.
However, participating in the Tourist Accommodation Quality Grading Scheme is voluntary.
Tourism NI’s Quality Grading Scheme is the same common standards scheme that is used by the AA and other national tourist boards in Scotland, England and Wales.
The scheme uses a five-star rating system and is designed to give visitors a clear idea of the standards they can expect for:
For details on what each star rating means, see Tourism Quality Grading Scheme and five-star rating system.
To receive your star rating you must meet nationally recognised standards of customer care and quality.
The assessment criteria will be different for different types of accommodation. Entry requirements for hostels will vary greatly from entry requirements for B&Bs and hotels.
Your star rating will depend on the quality scores you receive in your Quality Grading Assessment. The assessment will be carried out by the Tourism NI Quality Assessors. You will be awarded a rating between one to five stars.
The assessment will focus on the quality of your premises and the visitor experience you provide. The assessment is separate from the statutory certification inspection.
For serviced accommodation premises there will be an initial mystery overnight stay. The assessor will not tell you they are an assessor. You will find this out the next morning when the assessor will take you through the assessment process and criteria.
The assessor will give you their notes and advice on possible improvement during the initial consultation. An assessment report and a Quality Grading Certificate and plaque will follow by post.
When you apply to be assessed under the Quality Grading Scheme, you will incur an assessment fee appropriate to your accommodation category.
The types of tourism business and attractions eligible for the Tourism NI visitor experience quality grading scheme, and the process to become quality graded.
Tourism businesses that offer a quality visitor experience to tourists are eligible to become members of the Visitor Experience Quality Grading Scheme.
Visitor experiences include:
Visitors experiences are assessed by standard core criteria, and include pre-arrival and arrival experiences. Specific criteria, such as catering, retail and toilets, are tailored to reflect differences between types of experiences. These criteria are only included in the assessment if they are a part of the overall experience.
To take part in the scheme, visitor experiences need to apply to Tourism NI for assessment. Assessment visits are carried out 'incognito', ie without prior notice. This allows the assessors to experience an authentic customer journey.
During the visit, the assessor will look at the condition and standard of facilities and services, and then give feedback on the findings. They will also provide advice on other sources of business support.
If your visitor experience achieves an award, Tourism NI will provide a range of benefits, including:
The annual subscription fee for businesses on Tourism NI's Visitor Experience Quality Grading Scheme is £150.
See an example of a local visitor experience participating in the Tourism NI Quality Grading Scheme.
Tourism NI’s voluntary five star rating quality grading scheme for caravan and camping parks and the facilities that are assessed.
Holiday, touring and camping parks and pitches can also apply for quality grading.
Under the UK-wide British Graded Holiday Parks Scheme, parks are inspected and given a star-rating to reflect overall quality standards of the services and facilities provided.
The highest rating of five stars is for parks of exceptional quality, whereas one star rating is for parks of acceptable quality.
The inspector will assess:
To obtain and maintain their star-rating, parks have to undergo annual assessments usually in a form of unannounced day visits.
Tourism NI welcome schemes for accommodation providers to recognise businesses that cater for specific groups such as families, cyclists, film crews and more.
Tourism NI Welcome Schemes are designed for serviced, self-catering and hostel accommodation providers who are members of the Quality Grading Scheme.
The Welcome Schemes help direct visitors to suitable establishments that pay particular attention to their various needs. They recognise the special effort made by businesses to provide services that welcome visitors' particular need - be it walking, cycling, angling or simply holidaying with family.
The Welcome Schemes currently in operation in Northern Ireland are:
The Welcome Schemes are free to all members of the Tourism NI Accommodation Quality Grading Scheme. If you wish to apply for one of the Welcome Schemes, your Quality Advisor will verify that the required facilities are available when they visit.
Certification for tourism businesses who meet certain environmental performance criteria including wastes management and biodiversity: bronze, silver or gold.
Green Tourism certification is open to:
Every two years each of the Green Tourism Members are visited and assessed by a qualified professional a set of environmental performance criteria, such as:
Following the assessment, businesses will acheive receive a bronze, silver, or gold award.
Tourism NI’s five star rating system indicates the quality and standards of various types of tourism business including accommodation and visitor experiences.
Tourism NI uses a one to five-star rating system for tourism businesses. The star ratings show the standard of customer care and the quality of services and facilities.
The number of stars awarded shows the levels of quality customers can expect from the assessed business:
Star gradings cover accommodation and tourism experiences, including:
The awards focus on the standard of the welcome, hospitality and services provided. They also assess the presentation and condition of facilities.
Being quality graded by Tourism NI can bring a number of benefits to your business, including improving your reputation and giving you a competitive advantage.
Being associated with a well-known recognition scheme, such as the Tourism NI's Quality Grading Scheme, can make a big difference to how customers view your business.
As well as letting your customers know that what you offer is of nationally recognised standard, the benefits of being quality graded also include:
Being quality graded also gives you the chance to promote your business in a number of ways:
Finally taking part in quality grading schemes will provide you with access to expert advice, training and ongoing support from the Tourism NI Quality Assessors. The Quality Assessors will assess your business once a year and advise you on how to make the most of your business.
The entry requirements and assessment process for tourist accommodation businesses to get a star rating from Tourism NI as part of the Quality Grading Scheme.
In Northern Ireland, all tourist accommodation must be certified by Tourism NI to ensure minimum standards of service and quality are met. For more information, see tourist accommodation certification.
However, participating in the Tourist Accommodation Quality Grading Scheme is voluntary.
Tourism NI’s Quality Grading Scheme is the same common standards scheme that is used by the AA and other national tourist boards in Scotland, England and Wales.
The scheme uses a five-star rating system and is designed to give visitors a clear idea of the standards they can expect for:
For details on what each star rating means, see Tourism Quality Grading Scheme and five-star rating system.
To receive your star rating you must meet nationally recognised standards of customer care and quality.
The assessment criteria will be different for different types of accommodation. Entry requirements for hostels will vary greatly from entry requirements for B&Bs and hotels.
Your star rating will depend on the quality scores you receive in your Quality Grading Assessment. The assessment will be carried out by the Tourism NI Quality Assessors. You will be awarded a rating between one to five stars.
The assessment will focus on the quality of your premises and the visitor experience you provide. The assessment is separate from the statutory certification inspection.
For serviced accommodation premises there will be an initial mystery overnight stay. The assessor will not tell you they are an assessor. You will find this out the next morning when the assessor will take you through the assessment process and criteria.
The assessor will give you their notes and advice on possible improvement during the initial consultation. An assessment report and a Quality Grading Certificate and plaque will follow by post.
When you apply to be assessed under the Quality Grading Scheme, you will incur an assessment fee appropriate to your accommodation category.
The types of tourism business and attractions eligible for the Tourism NI visitor experience quality grading scheme, and the process to become quality graded.
Tourism businesses that offer a quality visitor experience to tourists are eligible to become members of the Visitor Experience Quality Grading Scheme.
Visitor experiences include:
Visitors experiences are assessed by standard core criteria, and include pre-arrival and arrival experiences. Specific criteria, such as catering, retail and toilets, are tailored to reflect differences between types of experiences. These criteria are only included in the assessment if they are a part of the overall experience.
To take part in the scheme, visitor experiences need to apply to Tourism NI for assessment. Assessment visits are carried out 'incognito', ie without prior notice. This allows the assessors to experience an authentic customer journey.
During the visit, the assessor will look at the condition and standard of facilities and services, and then give feedback on the findings. They will also provide advice on other sources of business support.
If your visitor experience achieves an award, Tourism NI will provide a range of benefits, including:
The annual subscription fee for businesses on Tourism NI's Visitor Experience Quality Grading Scheme is £150.
See an example of a local visitor experience participating in the Tourism NI Quality Grading Scheme.
Tourism NI’s voluntary five star rating quality grading scheme for caravan and camping parks and the facilities that are assessed.
Holiday, touring and camping parks and pitches can also apply for quality grading.
Under the UK-wide British Graded Holiday Parks Scheme, parks are inspected and given a star-rating to reflect overall quality standards of the services and facilities provided.
The highest rating of five stars is for parks of exceptional quality, whereas one star rating is for parks of acceptable quality.
The inspector will assess:
To obtain and maintain their star-rating, parks have to undergo annual assessments usually in a form of unannounced day visits.
Tourism NI welcome schemes for accommodation providers to recognise businesses that cater for specific groups such as families, cyclists, film crews and more.
Tourism NI Welcome Schemes are designed for serviced, self-catering and hostel accommodation providers who are members of the Quality Grading Scheme.
The Welcome Schemes help direct visitors to suitable establishments that pay particular attention to their various needs. They recognise the special effort made by businesses to provide services that welcome visitors' particular need - be it walking, cycling, angling or simply holidaying with family.
The Welcome Schemes currently in operation in Northern Ireland are:
The Welcome Schemes are free to all members of the Tourism NI Accommodation Quality Grading Scheme. If you wish to apply for one of the Welcome Schemes, your Quality Advisor will verify that the required facilities are available when they visit.
Certification for tourism businesses who meet certain environmental performance criteria including wastes management and biodiversity: bronze, silver or gold.
Green Tourism certification is open to:
Every two years each of the Green Tourism Members are visited and assessed by a qualified professional a set of environmental performance criteria, such as:
Following the assessment, businesses will acheive receive a bronze, silver, or gold award.
Tourism NI’s five star rating system indicates the quality and standards of various types of tourism business including accommodation and visitor experiences.
Tourism NI uses a one to five-star rating system for tourism businesses. The star ratings show the standard of customer care and the quality of services and facilities.
The number of stars awarded shows the levels of quality customers can expect from the assessed business:
Star gradings cover accommodation and tourism experiences, including:
The awards focus on the standard of the welcome, hospitality and services provided. They also assess the presentation and condition of facilities.
Being quality graded by Tourism NI can bring a number of benefits to your business, including improving your reputation and giving you a competitive advantage.
Being associated with a well-known recognition scheme, such as the Tourism NI's Quality Grading Scheme, can make a big difference to how customers view your business.
As well as letting your customers know that what you offer is of nationally recognised standard, the benefits of being quality graded also include:
Being quality graded also gives you the chance to promote your business in a number of ways:
Finally taking part in quality grading schemes will provide you with access to expert advice, training and ongoing support from the Tourism NI Quality Assessors. The Quality Assessors will assess your business once a year and advise you on how to make the most of your business.
The entry requirements and assessment process for tourist accommodation businesses to get a star rating from Tourism NI as part of the Quality Grading Scheme.
In Northern Ireland, all tourist accommodation must be certified by Tourism NI to ensure minimum standards of service and quality are met. For more information, see tourist accommodation certification.
However, participating in the Tourist Accommodation Quality Grading Scheme is voluntary.
Tourism NI’s Quality Grading Scheme is the same common standards scheme that is used by the AA and other national tourist boards in Scotland, England and Wales.
The scheme uses a five-star rating system and is designed to give visitors a clear idea of the standards they can expect for:
For details on what each star rating means, see Tourism Quality Grading Scheme and five-star rating system.
To receive your star rating you must meet nationally recognised standards of customer care and quality.
The assessment criteria will be different for different types of accommodation. Entry requirements for hostels will vary greatly from entry requirements for B&Bs and hotels.
Your star rating will depend on the quality scores you receive in your Quality Grading Assessment. The assessment will be carried out by the Tourism NI Quality Assessors. You will be awarded a rating between one to five stars.
The assessment will focus on the quality of your premises and the visitor experience you provide. The assessment is separate from the statutory certification inspection.
For serviced accommodation premises there will be an initial mystery overnight stay. The assessor will not tell you they are an assessor. You will find this out the next morning when the assessor will take you through the assessment process and criteria.
The assessor will give you their notes and advice on possible improvement during the initial consultation. An assessment report and a Quality Grading Certificate and plaque will follow by post.
When you apply to be assessed under the Quality Grading Scheme, you will incur an assessment fee appropriate to your accommodation category.
The types of tourism business and attractions eligible for the Tourism NI visitor experience quality grading scheme, and the process to become quality graded.
Tourism businesses that offer a quality visitor experience to tourists are eligible to become members of the Visitor Experience Quality Grading Scheme.
Visitor experiences include:
Visitors experiences are assessed by standard core criteria, and include pre-arrival and arrival experiences. Specific criteria, such as catering, retail and toilets, are tailored to reflect differences between types of experiences. These criteria are only included in the assessment if they are a part of the overall experience.
To take part in the scheme, visitor experiences need to apply to Tourism NI for assessment. Assessment visits are carried out 'incognito', ie without prior notice. This allows the assessors to experience an authentic customer journey.
During the visit, the assessor will look at the condition and standard of facilities and services, and then give feedback on the findings. They will also provide advice on other sources of business support.
If your visitor experience achieves an award, Tourism NI will provide a range of benefits, including:
The annual subscription fee for businesses on Tourism NI's Visitor Experience Quality Grading Scheme is £150.
See an example of a local visitor experience participating in the Tourism NI Quality Grading Scheme.
Tourism NI’s voluntary five star rating quality grading scheme for caravan and camping parks and the facilities that are assessed.
Holiday, touring and camping parks and pitches can also apply for quality grading.
Under the UK-wide British Graded Holiday Parks Scheme, parks are inspected and given a star-rating to reflect overall quality standards of the services and facilities provided.
The highest rating of five stars is for parks of exceptional quality, whereas one star rating is for parks of acceptable quality.
The inspector will assess:
To obtain and maintain their star-rating, parks have to undergo annual assessments usually in a form of unannounced day visits.
Tourism NI welcome schemes for accommodation providers to recognise businesses that cater for specific groups such as families, cyclists, film crews and more.
Tourism NI Welcome Schemes are designed for serviced, self-catering and hostel accommodation providers who are members of the Quality Grading Scheme.
The Welcome Schemes help direct visitors to suitable establishments that pay particular attention to their various needs. They recognise the special effort made by businesses to provide services that welcome visitors' particular need - be it walking, cycling, angling or simply holidaying with family.
The Welcome Schemes currently in operation in Northern Ireland are:
The Welcome Schemes are free to all members of the Tourism NI Accommodation Quality Grading Scheme. If you wish to apply for one of the Welcome Schemes, your Quality Advisor will verify that the required facilities are available when they visit.
Certification for tourism businesses who meet certain environmental performance criteria including wastes management and biodiversity: bronze, silver or gold.
Green Tourism certification is open to:
Every two years each of the Green Tourism Members are visited and assessed by a qualified professional a set of environmental performance criteria, such as:
Following the assessment, businesses will acheive receive a bronze, silver, or gold award.
Tourism NI’s five star rating system indicates the quality and standards of various types of tourism business including accommodation and visitor experiences.
Tourism NI uses a one to five-star rating system for tourism businesses. The star ratings show the standard of customer care and the quality of services and facilities.
The number of stars awarded shows the levels of quality customers can expect from the assessed business:
Star gradings cover accommodation and tourism experiences, including:
The awards focus on the standard of the welcome, hospitality and services provided. They also assess the presentation and condition of facilities.
Being quality graded by Tourism NI can bring a number of benefits to your business, including improving your reputation and giving you a competitive advantage.
Being associated with a well-known recognition scheme, such as the Tourism NI's Quality Grading Scheme, can make a big difference to how customers view your business.
As well as letting your customers know that what you offer is of nationally recognised standard, the benefits of being quality graded also include:
Being quality graded also gives you the chance to promote your business in a number of ways:
Finally taking part in quality grading schemes will provide you with access to expert advice, training and ongoing support from the Tourism NI Quality Assessors. The Quality Assessors will assess your business once a year and advise you on how to make the most of your business.
The entry requirements and assessment process for tourist accommodation businesses to get a star rating from Tourism NI as part of the Quality Grading Scheme.
In Northern Ireland, all tourist accommodation must be certified by Tourism NI to ensure minimum standards of service and quality are met. For more information, see tourist accommodation certification.
However, participating in the Tourist Accommodation Quality Grading Scheme is voluntary.
Tourism NI’s Quality Grading Scheme is the same common standards scheme that is used by the AA and other national tourist boards in Scotland, England and Wales.
The scheme uses a five-star rating system and is designed to give visitors a clear idea of the standards they can expect for:
For details on what each star rating means, see Tourism Quality Grading Scheme and five-star rating system.
To receive your star rating you must meet nationally recognised standards of customer care and quality.
The assessment criteria will be different for different types of accommodation. Entry requirements for hostels will vary greatly from entry requirements for B&Bs and hotels.
Your star rating will depend on the quality scores you receive in your Quality Grading Assessment. The assessment will be carried out by the Tourism NI Quality Assessors. You will be awarded a rating between one to five stars.
The assessment will focus on the quality of your premises and the visitor experience you provide. The assessment is separate from the statutory certification inspection.
For serviced accommodation premises there will be an initial mystery overnight stay. The assessor will not tell you they are an assessor. You will find this out the next morning when the assessor will take you through the assessment process and criteria.
The assessor will give you their notes and advice on possible improvement during the initial consultation. An assessment report and a Quality Grading Certificate and plaque will follow by post.
When you apply to be assessed under the Quality Grading Scheme, you will incur an assessment fee appropriate to your accommodation category.
The types of tourism business and attractions eligible for the Tourism NI visitor experience quality grading scheme, and the process to become quality graded.
Tourism businesses that offer a quality visitor experience to tourists are eligible to become members of the Visitor Experience Quality Grading Scheme.
Visitor experiences include:
Visitors experiences are assessed by standard core criteria, and include pre-arrival and arrival experiences. Specific criteria, such as catering, retail and toilets, are tailored to reflect differences between types of experiences. These criteria are only included in the assessment if they are a part of the overall experience.
To take part in the scheme, visitor experiences need to apply to Tourism NI for assessment. Assessment visits are carried out 'incognito', ie without prior notice. This allows the assessors to experience an authentic customer journey.
During the visit, the assessor will look at the condition and standard of facilities and services, and then give feedback on the findings. They will also provide advice on other sources of business support.
If your visitor experience achieves an award, Tourism NI will provide a range of benefits, including:
The annual subscription fee for businesses on Tourism NI's Visitor Experience Quality Grading Scheme is £150.
See an example of a local visitor experience participating in the Tourism NI Quality Grading Scheme.
Tourism NI’s voluntary five star rating quality grading scheme for caravan and camping parks and the facilities that are assessed.
Holiday, touring and camping parks and pitches can also apply for quality grading.
Under the UK-wide British Graded Holiday Parks Scheme, parks are inspected and given a star-rating to reflect overall quality standards of the services and facilities provided.
The highest rating of five stars is for parks of exceptional quality, whereas one star rating is for parks of acceptable quality.
The inspector will assess:
To obtain and maintain their star-rating, parks have to undergo annual assessments usually in a form of unannounced day visits.
Tourism NI welcome schemes for accommodation providers to recognise businesses that cater for specific groups such as families, cyclists, film crews and more.
Tourism NI Welcome Schemes are designed for serviced, self-catering and hostel accommodation providers who are members of the Quality Grading Scheme.
The Welcome Schemes help direct visitors to suitable establishments that pay particular attention to their various needs. They recognise the special effort made by businesses to provide services that welcome visitors' particular need - be it walking, cycling, angling or simply holidaying with family.
The Welcome Schemes currently in operation in Northern Ireland are:
The Welcome Schemes are free to all members of the Tourism NI Accommodation Quality Grading Scheme. If you wish to apply for one of the Welcome Schemes, your Quality Advisor will verify that the required facilities are available when they visit.
Certification for tourism businesses who meet certain environmental performance criteria including wastes management and biodiversity: bronze, silver or gold.
Green Tourism certification is open to:
Every two years each of the Green Tourism Members are visited and assessed by a qualified professional a set of environmental performance criteria, such as:
Following the assessment, businesses will acheive receive a bronze, silver, or gold award.
Tourism NI’s five star rating system indicates the quality and standards of various types of tourism business including accommodation and visitor experiences.
Tourism NI uses a one to five-star rating system for tourism businesses. The star ratings show the standard of customer care and the quality of services and facilities.
The number of stars awarded shows the levels of quality customers can expect from the assessed business:
Star gradings cover accommodation and tourism experiences, including:
The awards focus on the standard of the welcome, hospitality and services provided. They also assess the presentation and condition of facilities.
Being quality graded by Tourism NI can bring a number of benefits to your business, including improving your reputation and giving you a competitive advantage.
Being associated with a well-known recognition scheme, such as the Tourism NI's Quality Grading Scheme, can make a big difference to how customers view your business.
As well as letting your customers know that what you offer is of nationally recognised standard, the benefits of being quality graded also include:
Being quality graded also gives you the chance to promote your business in a number of ways:
Finally taking part in quality grading schemes will provide you with access to expert advice, training and ongoing support from the Tourism NI Quality Assessors. The Quality Assessors will assess your business once a year and advise you on how to make the most of your business.
The entry requirements and assessment process for tourist accommodation businesses to get a star rating from Tourism NI as part of the Quality Grading Scheme.
In Northern Ireland, all tourist accommodation must be certified by Tourism NI to ensure minimum standards of service and quality are met. For more information, see tourist accommodation certification.
However, participating in the Tourist Accommodation Quality Grading Scheme is voluntary.
Tourism NI’s Quality Grading Scheme is the same common standards scheme that is used by the AA and other national tourist boards in Scotland, England and Wales.
The scheme uses a five-star rating system and is designed to give visitors a clear idea of the standards they can expect for:
For details on what each star rating means, see Tourism Quality Grading Scheme and five-star rating system.
To receive your star rating you must meet nationally recognised standards of customer care and quality.
The assessment criteria will be different for different types of accommodation. Entry requirements for hostels will vary greatly from entry requirements for B&Bs and hotels.
Your star rating will depend on the quality scores you receive in your Quality Grading Assessment. The assessment will be carried out by the Tourism NI Quality Assessors. You will be awarded a rating between one to five stars.
The assessment will focus on the quality of your premises and the visitor experience you provide. The assessment is separate from the statutory certification inspection.
For serviced accommodation premises there will be an initial mystery overnight stay. The assessor will not tell you they are an assessor. You will find this out the next morning when the assessor will take you through the assessment process and criteria.
The assessor will give you their notes and advice on possible improvement during the initial consultation. An assessment report and a Quality Grading Certificate and plaque will follow by post.
When you apply to be assessed under the Quality Grading Scheme, you will incur an assessment fee appropriate to your accommodation category.
The types of tourism business and attractions eligible for the Tourism NI visitor experience quality grading scheme, and the process to become quality graded.
Tourism businesses that offer a quality visitor experience to tourists are eligible to become members of the Visitor Experience Quality Grading Scheme.
Visitor experiences include:
Visitors experiences are assessed by standard core criteria, and include pre-arrival and arrival experiences. Specific criteria, such as catering, retail and toilets, are tailored to reflect differences between types of experiences. These criteria are only included in the assessment if they are a part of the overall experience.
To take part in the scheme, visitor experiences need to apply to Tourism NI for assessment. Assessment visits are carried out 'incognito', ie without prior notice. This allows the assessors to experience an authentic customer journey.
During the visit, the assessor will look at the condition and standard of facilities and services, and then give feedback on the findings. They will also provide advice on other sources of business support.
If your visitor experience achieves an award, Tourism NI will provide a range of benefits, including:
The annual subscription fee for businesses on Tourism NI's Visitor Experience Quality Grading Scheme is £150.
See an example of a local visitor experience participating in the Tourism NI Quality Grading Scheme.
Tourism NI’s voluntary five star rating quality grading scheme for caravan and camping parks and the facilities that are assessed.
Holiday, touring and camping parks and pitches can also apply for quality grading.
Under the UK-wide British Graded Holiday Parks Scheme, parks are inspected and given a star-rating to reflect overall quality standards of the services and facilities provided.
The highest rating of five stars is for parks of exceptional quality, whereas one star rating is for parks of acceptable quality.
The inspector will assess:
To obtain and maintain their star-rating, parks have to undergo annual assessments usually in a form of unannounced day visits.
Tourism NI welcome schemes for accommodation providers to recognise businesses that cater for specific groups such as families, cyclists, film crews and more.
Tourism NI Welcome Schemes are designed for serviced, self-catering and hostel accommodation providers who are members of the Quality Grading Scheme.
The Welcome Schemes help direct visitors to suitable establishments that pay particular attention to their various needs. They recognise the special effort made by businesses to provide services that welcome visitors' particular need - be it walking, cycling, angling or simply holidaying with family.
The Welcome Schemes currently in operation in Northern Ireland are:
The Welcome Schemes are free to all members of the Tourism NI Accommodation Quality Grading Scheme. If you wish to apply for one of the Welcome Schemes, your Quality Advisor will verify that the required facilities are available when they visit.
Certification for tourism businesses who meet certain environmental performance criteria including wastes management and biodiversity: bronze, silver or gold.
Green Tourism certification is open to:
Every two years each of the Green Tourism Members are visited and assessed by a qualified professional a set of environmental performance criteria, such as:
Following the assessment, businesses will acheive receive a bronze, silver, or gold award.
Plan to grow your tourism business by creating a strategic plan, assessing your current performance and conducting market research and write a marketing plan.
Planning is key to the success of your tourism business' growth. There are many ways that your business can grow. Research and planning will help you choose the right strategy.
When growing your business you will need to make many decisions on how you want to expand your operations. Creating a strategic plan is a vital part of planning for growth. It is important to set clear, realistic, measurable goals. You should use decisions-making tools such as a business plan to help achieve your goals.
See the following guides for more information:
One of the first steps in growing a tourism business is to assess your current business performance. This will help you identify your strengths, weaknesses and the things you need to improve. Key performance indicators (KPIs) for tourist accommodation businesses could include average annual occupancy rates, average annual room rates and revenues. These KPIs can be compared with business targets and industry averages. See measure performance and set targets.
Market research and market reports can help you gain knowledge about your marketplace and your customers. There are a number of ways of working out what are the best opportunities for your business. A SWOT analysis will help you identify the strengths and weaknesses of your business, and the opportunities and risks it faces. See a SWOT analysis example.
Finding your unique selling point can help you highlight the aspects of your product or service that will make it stand out from the competition. See find new business opportunities.
Free market research guidance is available from Invest NI's Business Information Centre. Here you can access company databases and worldwide business directories.
Tourism research intelligence findings can help you identify opportunities for your business.
Developing a marketing plan will help you grow your business and work out the best strategy to do so. The plan will help you identify where you are now, where you want to be and how you will get there. See how to write a marketing plan.
Organisations that offer funding and support initiatives for growing a tourism business in Northern Ireland, such as Tourism NI, Invest NI and others.
If you're seeking to grow a tourism business in Northern Ireland, there may be funding options available to help you.
Tourism NI offers various funding options for tourism businesses.
Invest NI offers specialist support for the tourism industry.
If you are a tourist accommodation business Invest NI may be able to offer both capability and capital support. Non-accommodation tourist businesses may qualify for capability support.
As well as considering funding support options available from Tourism NI and Invest NI, you should also consider the range of other development bodies and departments that may offer funding schemes.
The Northern Ireland business support finder is a searchable database that can help you find publicly-funded sources of assistance. Support may be available in a number of forms, including financial assistance and free or subsidised advice services.
The range of tourism industry events and awards in Northern Ireland that can help you grow your business by improving your skills and raising your profile.
Attending events and winning awards are two effective ways of growing a business. Attending events can help you learn new skills that will allow you to improve your business performance or target customers more effectively, eg attending a social media masterclass. Awards raise the profile of your business and can distinguish you from your competitors.
Tourism NI regularly run events designed to help the tourist industry grow and develop. Events will range from improving the skills of your workforce to advice on how to make the most of upcoming opportunities. See their upcoming events.
The Northern Ireland Hotels Federation also run industry development events such as the annual Hospitality Exchange. See their upcoming events.
Use the nibusinessinfo.co.uk Events Finder to search for a wide range of business events. The events are for many sectors, not just tourism. They cover topics like social media, equality and business growth.
Winning awards is a good way of seeking recognition for your tourism business. Winning an award can set your business apart from your competitors. You can also benefit from the publicity you receive from winning the award. Some awards come with marks or standards.
Tourism NI holds the Northern Ireland Giant Sprit Awards.
Your local council will probably hold an annual awards ceremony so check for a suitable category for your business to enter - customer service or perhaps a tourism specific award. See local council contact details in Northern Ireland.
The Northern Ireland Hotels Federation run awards for the hotels sector, such as housekeeping and receptionist of the year. Check their latest news for information on upcoming awards.
Local restaurants can enter the Irish Restaurant Awards, which include a range of categories recognising excellence across the island of Ireland.
Boost your employees’ skills to grow your business – find training for the tourism and hospitality sector including WorldHost customer service training.
If Northern Ireland is to position itself as a world class tourism destination then visitors will have expectations of world class customer care. Providing customers with a good customer service experience can position your business above your competitors. There are a number of sources of advice and support:
How your tourism business can take advantage of digital marketing tactics like social media and CRM to promote your offering and drive repeat custom.
Done well, online marketing can provide an effective, accountable and cost effective way of promoting your tourism business. Tourism NI has a guide to online marketing.
Browse more information on digital marketing and social media.
There are a range of online tactics that tourism businesses can use to grow:
It is important to take a strategic approach to digital marketing and use the channels that work best for your business. See develop a digital marketing plan.
Word-of-mouth can be very influential in the tourism sector. Visitors often make decisions based on online reviews on social media, review sites such as TripAdvisor and booking websites.
There are a number of benefits to managing your online review reputation:
Encourage your customers to leave online reviews. Read and respond to reviews of your business each week. Take note of recurring themes in the reviews and make changes to improve your business.
Look out for other user generated content about your business on social media. This may include images, videos, blog posts and 'check-ins'. This is an opportunity to engage with a customer online to build a relationship. You can also share this type of content with your audience. It can be more convincing than your own marketing because it's impartial.
Advice on how tourism businesses can use branding to set themselves apart from competitors and deliver unique visitor experiences.
Your brand should communicate what is unique about your business. This is what will set you apart from competitors. Branding is particularly important for tourism businesses.
It is important to create a brand that is line with your customers' wants and needs. The first step is to define your target market. Consider which groups are your potential customers, for example:
The next stage is to consider what your customers are looking for in a tourism experience. This goes beyond the basics of a bed for the night or a meal. Think about what they want to experience and take away from their trip. For example:
Use market research and market reports to understand your customers' needs.
Once you know what your customers are looking for, create a brand promise that fulfils that need. Make sure that your business offering is unique and adds value. You should aim to create memorable experiences for visitors. For example you could aim to provide an authentic Northern Ireland food experience or the ultimate relaxation experience.
Everything in your business should help to communicate the brand promise - from your website to your menus and staff uniforms.
It is particularly important that your staff are aware of your brand promise and are committed to delivering it. See training for the tourism sector.
How Galgorm Resort and Spa their tourism business from a small country hotel to large resort through market research, customer feedback and staff recruitment and training
Galgorm Resort and Spa in Ballymena offers over 100 bedrooms and a range of spa facilities. The business has grown from a small country hotel with 24 bedrooms to a full resort destination, including multiple on-site restaurants.
Colin Johnston, General Manager, explains how the business grew and continues to expand. He outlines how focusing on market research, customer feedback and staff training have helped to grow the business. Colin also highlights how taking part in awards and tourism events has been an important part of their growth strategy.
Plan to grow your tourism business by creating a strategic plan, assessing your current performance and conducting market research and write a marketing plan.
Planning is key to the success of your tourism business' growth. There are many ways that your business can grow. Research and planning will help you choose the right strategy.
When growing your business you will need to make many decisions on how you want to expand your operations. Creating a strategic plan is a vital part of planning for growth. It is important to set clear, realistic, measurable goals. You should use decisions-making tools such as a business plan to help achieve your goals.
See the following guides for more information:
One of the first steps in growing a tourism business is to assess your current business performance. This will help you identify your strengths, weaknesses and the things you need to improve. Key performance indicators (KPIs) for tourist accommodation businesses could include average annual occupancy rates, average annual room rates and revenues. These KPIs can be compared with business targets and industry averages. See measure performance and set targets.
Market research and market reports can help you gain knowledge about your marketplace and your customers. There are a number of ways of working out what are the best opportunities for your business. A SWOT analysis will help you identify the strengths and weaknesses of your business, and the opportunities and risks it faces. See a SWOT analysis example.
Finding your unique selling point can help you highlight the aspects of your product or service that will make it stand out from the competition. See find new business opportunities.
Free market research guidance is available from Invest NI's Business Information Centre. Here you can access company databases and worldwide business directories.
Tourism research intelligence findings can help you identify opportunities for your business.
Developing a marketing plan will help you grow your business and work out the best strategy to do so. The plan will help you identify where you are now, where you want to be and how you will get there. See how to write a marketing plan.
Organisations that offer funding and support initiatives for growing a tourism business in Northern Ireland, such as Tourism NI, Invest NI and others.
If you're seeking to grow a tourism business in Northern Ireland, there may be funding options available to help you.
Tourism NI offers various funding options for tourism businesses.
Invest NI offers specialist support for the tourism industry.
If you are a tourist accommodation business Invest NI may be able to offer both capability and capital support. Non-accommodation tourist businesses may qualify for capability support.
As well as considering funding support options available from Tourism NI and Invest NI, you should also consider the range of other development bodies and departments that may offer funding schemes.
The Northern Ireland business support finder is a searchable database that can help you find publicly-funded sources of assistance. Support may be available in a number of forms, including financial assistance and free or subsidised advice services.
The range of tourism industry events and awards in Northern Ireland that can help you grow your business by improving your skills and raising your profile.
Attending events and winning awards are two effective ways of growing a business. Attending events can help you learn new skills that will allow you to improve your business performance or target customers more effectively, eg attending a social media masterclass. Awards raise the profile of your business and can distinguish you from your competitors.
Tourism NI regularly run events designed to help the tourist industry grow and develop. Events will range from improving the skills of your workforce to advice on how to make the most of upcoming opportunities. See their upcoming events.
The Northern Ireland Hotels Federation also run industry development events such as the annual Hospitality Exchange. See their upcoming events.
Use the nibusinessinfo.co.uk Events Finder to search for a wide range of business events. The events are for many sectors, not just tourism. They cover topics like social media, equality and business growth.
Winning awards is a good way of seeking recognition for your tourism business. Winning an award can set your business apart from your competitors. You can also benefit from the publicity you receive from winning the award. Some awards come with marks or standards.
Tourism NI holds the Northern Ireland Giant Sprit Awards.
Your local council will probably hold an annual awards ceremony so check for a suitable category for your business to enter - customer service or perhaps a tourism specific award. See local council contact details in Northern Ireland.
The Northern Ireland Hotels Federation run awards for the hotels sector, such as housekeeping and receptionist of the year. Check their latest news for information on upcoming awards.
Local restaurants can enter the Irish Restaurant Awards, which include a range of categories recognising excellence across the island of Ireland.
Boost your employees’ skills to grow your business – find training for the tourism and hospitality sector including WorldHost customer service training.
If Northern Ireland is to position itself as a world class tourism destination then visitors will have expectations of world class customer care. Providing customers with a good customer service experience can position your business above your competitors. There are a number of sources of advice and support:
How your tourism business can take advantage of digital marketing tactics like social media and CRM to promote your offering and drive repeat custom.
Done well, online marketing can provide an effective, accountable and cost effective way of promoting your tourism business. Tourism NI has a guide to online marketing.
Browse more information on digital marketing and social media.
There are a range of online tactics that tourism businesses can use to grow:
It is important to take a strategic approach to digital marketing and use the channels that work best for your business. See develop a digital marketing plan.
Word-of-mouth can be very influential in the tourism sector. Visitors often make decisions based on online reviews on social media, review sites such as TripAdvisor and booking websites.
There are a number of benefits to managing your online review reputation:
Encourage your customers to leave online reviews. Read and respond to reviews of your business each week. Take note of recurring themes in the reviews and make changes to improve your business.
Look out for other user generated content about your business on social media. This may include images, videos, blog posts and 'check-ins'. This is an opportunity to engage with a customer online to build a relationship. You can also share this type of content with your audience. It can be more convincing than your own marketing because it's impartial.
Advice on how tourism businesses can use branding to set themselves apart from competitors and deliver unique visitor experiences.
Your brand should communicate what is unique about your business. This is what will set you apart from competitors. Branding is particularly important for tourism businesses.
It is important to create a brand that is line with your customers' wants and needs. The first step is to define your target market. Consider which groups are your potential customers, for example:
The next stage is to consider what your customers are looking for in a tourism experience. This goes beyond the basics of a bed for the night or a meal. Think about what they want to experience and take away from their trip. For example:
Use market research and market reports to understand your customers' needs.
Once you know what your customers are looking for, create a brand promise that fulfils that need. Make sure that your business offering is unique and adds value. You should aim to create memorable experiences for visitors. For example you could aim to provide an authentic Northern Ireland food experience or the ultimate relaxation experience.
Everything in your business should help to communicate the brand promise - from your website to your menus and staff uniforms.
It is particularly important that your staff are aware of your brand promise and are committed to delivering it. See training for the tourism sector.
How Galgorm Resort and Spa their tourism business from a small country hotel to large resort through market research, customer feedback and staff recruitment and training
Galgorm Resort and Spa in Ballymena offers over 100 bedrooms and a range of spa facilities. The business has grown from a small country hotel with 24 bedrooms to a full resort destination, including multiple on-site restaurants.
Colin Johnston, General Manager, explains how the business grew and continues to expand. He outlines how focusing on market research, customer feedback and staff training have helped to grow the business. Colin also highlights how taking part in awards and tourism events has been an important part of their growth strategy.
Plan to grow your tourism business by creating a strategic plan, assessing your current performance and conducting market research and write a marketing plan.
Planning is key to the success of your tourism business' growth. There are many ways that your business can grow. Research and planning will help you choose the right strategy.
When growing your business you will need to make many decisions on how you want to expand your operations. Creating a strategic plan is a vital part of planning for growth. It is important to set clear, realistic, measurable goals. You should use decisions-making tools such as a business plan to help achieve your goals.
See the following guides for more information:
One of the first steps in growing a tourism business is to assess your current business performance. This will help you identify your strengths, weaknesses and the things you need to improve. Key performance indicators (KPIs) for tourist accommodation businesses could include average annual occupancy rates, average annual room rates and revenues. These KPIs can be compared with business targets and industry averages. See measure performance and set targets.
Market research and market reports can help you gain knowledge about your marketplace and your customers. There are a number of ways of working out what are the best opportunities for your business. A SWOT analysis will help you identify the strengths and weaknesses of your business, and the opportunities and risks it faces. See a SWOT analysis example.
Finding your unique selling point can help you highlight the aspects of your product or service that will make it stand out from the competition. See find new business opportunities.
Free market research guidance is available from Invest NI's Business Information Centre. Here you can access company databases and worldwide business directories.
Tourism research intelligence findings can help you identify opportunities for your business.
Developing a marketing plan will help you grow your business and work out the best strategy to do so. The plan will help you identify where you are now, where you want to be and how you will get there. See how to write a marketing plan.
Organisations that offer funding and support initiatives for growing a tourism business in Northern Ireland, such as Tourism NI, Invest NI and others.
If you're seeking to grow a tourism business in Northern Ireland, there may be funding options available to help you.
Tourism NI offers various funding options for tourism businesses.
Invest NI offers specialist support for the tourism industry.
If you are a tourist accommodation business Invest NI may be able to offer both capability and capital support. Non-accommodation tourist businesses may qualify for capability support.
As well as considering funding support options available from Tourism NI and Invest NI, you should also consider the range of other development bodies and departments that may offer funding schemes.
The Northern Ireland business support finder is a searchable database that can help you find publicly-funded sources of assistance. Support may be available in a number of forms, including financial assistance and free or subsidised advice services.
The range of tourism industry events and awards in Northern Ireland that can help you grow your business by improving your skills and raising your profile.
Attending events and winning awards are two effective ways of growing a business. Attending events can help you learn new skills that will allow you to improve your business performance or target customers more effectively, eg attending a social media masterclass. Awards raise the profile of your business and can distinguish you from your competitors.
Tourism NI regularly run events designed to help the tourist industry grow and develop. Events will range from improving the skills of your workforce to advice on how to make the most of upcoming opportunities. See their upcoming events.
The Northern Ireland Hotels Federation also run industry development events such as the annual Hospitality Exchange. See their upcoming events.
Use the nibusinessinfo.co.uk Events Finder to search for a wide range of business events. The events are for many sectors, not just tourism. They cover topics like social media, equality and business growth.
Winning awards is a good way of seeking recognition for your tourism business. Winning an award can set your business apart from your competitors. You can also benefit from the publicity you receive from winning the award. Some awards come with marks or standards.
Tourism NI holds the Northern Ireland Giant Sprit Awards.
Your local council will probably hold an annual awards ceremony so check for a suitable category for your business to enter - customer service or perhaps a tourism specific award. See local council contact details in Northern Ireland.
The Northern Ireland Hotels Federation run awards for the hotels sector, such as housekeeping and receptionist of the year. Check their latest news for information on upcoming awards.
Local restaurants can enter the Irish Restaurant Awards, which include a range of categories recognising excellence across the island of Ireland.
Boost your employees’ skills to grow your business – find training for the tourism and hospitality sector including WorldHost customer service training.
If Northern Ireland is to position itself as a world class tourism destination then visitors will have expectations of world class customer care. Providing customers with a good customer service experience can position your business above your competitors. There are a number of sources of advice and support:
How your tourism business can take advantage of digital marketing tactics like social media and CRM to promote your offering and drive repeat custom.
Done well, online marketing can provide an effective, accountable and cost effective way of promoting your tourism business. Tourism NI has a guide to online marketing.
Browse more information on digital marketing and social media.
There are a range of online tactics that tourism businesses can use to grow:
It is important to take a strategic approach to digital marketing and use the channels that work best for your business. See develop a digital marketing plan.
Word-of-mouth can be very influential in the tourism sector. Visitors often make decisions based on online reviews on social media, review sites such as TripAdvisor and booking websites.
There are a number of benefits to managing your online review reputation:
Encourage your customers to leave online reviews. Read and respond to reviews of your business each week. Take note of recurring themes in the reviews and make changes to improve your business.
Look out for other user generated content about your business on social media. This may include images, videos, blog posts and 'check-ins'. This is an opportunity to engage with a customer online to build a relationship. You can also share this type of content with your audience. It can be more convincing than your own marketing because it's impartial.
Advice on how tourism businesses can use branding to set themselves apart from competitors and deliver unique visitor experiences.
Your brand should communicate what is unique about your business. This is what will set you apart from competitors. Branding is particularly important for tourism businesses.
It is important to create a brand that is line with your customers' wants and needs. The first step is to define your target market. Consider which groups are your potential customers, for example:
The next stage is to consider what your customers are looking for in a tourism experience. This goes beyond the basics of a bed for the night or a meal. Think about what they want to experience and take away from their trip. For example:
Use market research and market reports to understand your customers' needs.
Once you know what your customers are looking for, create a brand promise that fulfils that need. Make sure that your business offering is unique and adds value. You should aim to create memorable experiences for visitors. For example you could aim to provide an authentic Northern Ireland food experience or the ultimate relaxation experience.
Everything in your business should help to communicate the brand promise - from your website to your menus and staff uniforms.
It is particularly important that your staff are aware of your brand promise and are committed to delivering it. See training for the tourism sector.
How Galgorm Resort and Spa their tourism business from a small country hotel to large resort through market research, customer feedback and staff recruitment and training
Galgorm Resort and Spa in Ballymena offers over 100 bedrooms and a range of spa facilities. The business has grown from a small country hotel with 24 bedrooms to a full resort destination, including multiple on-site restaurants.
Colin Johnston, General Manager, explains how the business grew and continues to expand. He outlines how focusing on market research, customer feedback and staff training have helped to grow the business. Colin also highlights how taking part in awards and tourism events has been an important part of their growth strategy.