Work with an advertising agency

When picking an advertising agency, it is important to consider multiple factors to find an agency that fits well with your marketing goals..

The best agency for you will understand your business, what you want to achieve and cares about what you do.

What to consider before choosing an advertising agency

Understand your business goals and objectives

Before choosing a potential advertising agency to work with, be clear about what are your marketing goals and objectives. This will also help you decide if the campaign is successful and guide future decisions.

For example, do you want to increase brand awareness, generate leads, boost sales or drive more traffic to your website? Setting specific, measurable, achievable realistic and time-bound (SMART) objectives for your marketing will help you achieve your business goals.

Create a shortlist

Research different advertising agencies online and ask contacts in your industry for recommendations. Arrange meetings with the agencies on your shortlist and ask them to pitch their ideas. You should consider if they have:

• experience in your sector
• expertise in either business-to-business or consumer advertising, if you have a preference for either
• a track record in the advertising platforms you want to explore
• experience in other marketing services, such as PR

The final selection 

You should arrange to meet some of the agencies and ask them to pitch their ideas to you. You can do this by providing the agencies with a brief and budget so they can present a plan tailored to your needs.