Work with an advertising agency

There is no one-size-fits-all solution when choosing between an ad agency and an in-house marketing employee. Both options have their own advantages and disadvantages. It's important to know the differences between hiring an ad agency and an in-house employee. This will help you make an informed decision.

There are many factors to consider such as costs, the needs of your business and the ability to hire the right person, but you should base your decision on your marketing goals.

Cost and resources

Hiring in-house employees means you'll have recruitment, salary, and training costs. Working with an ad agency usually means a fixed contract and budget.

Advertising agencies also have access to cost-efficient tools and resources that you might otherwise have to invest in. They also often have established relationships with media outlets, which can help secure discounts for traditional ads.

Skills and expertise

Having in-house employees can be beneficial. They’ll be more familiar with your brand and will understand what you're trying to achieve in your marketing strategy from the start. 

Marketing professionals who work in-house typically have a good understanding of multiple areas of marketing, but an advertising agency will have a team of experts within each field. Advertising agencies have many years of experience in campaign management and industry insights. They’ve worked with different businesses and can bring a fresh approach to your advertising outputs.

Creative control and outputs

Working with an in-house marketing employee gives you greater control over your advertising materials than an advertising agency. The agency may offer you various creative ideas since you’ve paid for their expertise, but these options may not match your brand's image, leading to delays and disappointment.

If you have the budget, you could hire an advertising agency to work with your in-house marketing team. By seeing the agency as part of your business, not a supplier, you can build a strong relationship focused on a common goal.