Manage your customer service

Customer service is a crucial element of business success. Every time you have contact with your customers you have an opportunity to improve your reputation. You can also increase the likelihood of further sales.

Almost every aspect of your business affects the way your customers view your business.  This ranges from your telephone manner to the efficiency of your order-fulfilment systems. There are also specific programmes you can put in place to increase your levels of customer care.

This guide explains what customer service is and outlines how you can understand your customers better. This guide also provides you with the benefits of monitoring and measuring your customer service performance.