Manage your customer service

Customer service is about making sure your customers are happy, which directly affects your sales and profits. The happier your customers are with your service, the more likely they are to stay loyal and recommend your business to others.

In roles like receptionists, sales staff, and other jobs where employees deal directly with customers, good customer service is essential. For these positions, excellent customer care should be a key criterion of job descriptions, hiring, and training.

Don't neglect the importance of customer service in other areas of your business. Even if departments like warehousing and dispatch have little direct contact with customers, their work in handling orders plays a big role in how satisfied your customers are.

Types of customer service

A huge range of factors can contribute to customer satisfaction, but your customers are likely to consider:

• how well your product or service matches their needs
• the value for money you offer
• your efficiency and reliability in fulfilling orders
• the professionalism, friendliness and expertise of your employees
• how well you keep your customers informed
• the after-sales service you provide

Training courses may be useful for ensuring the highest possible levels of customer service. Use our Events Finder to search for suitable training courses.