Search engine optimisation (SEO)

Increasingly customers are searching online to find products and services they require. It is more common for users to access websites via search engines rather than the web address. You can do things to help your website rank in search engines without paying for ads. Search engine optimisation (SEO) helps shape website content to improve visibility.

Search engine visibility is the key to online success. Search queries bring interested users directly to a website or service. However, most people will not go beyond the first page of results. The higher you rank in a search engine's index, the more visible you will be. This means more visitors, who can be turned into customers.

This guide highlights the different types of search engine, explains voice search optimisation and covers how to measure your search engine optimisation results.