Employee engagement champions
Advantages of employee engagement
By effectively engaging your staff, you will motivate them to contribute to the success of your business.
Employee engagement is a workplace approach designed to ensure that employees are committed to your business goals and values. By engaging them in your business, you'll give them a vested interest in your organisation and will give them the incentive to contribute to the success of the business. At the same time, engagement will improve their sense of worth and wellbeing.
Business benefits of engaged employees
Employee engagement benefits everyone involved with your business by creating an informed, involved, and productive workplace that helps propel your business towards its goals.
When implemented properly employee engagement can bring the following business benefits:
Higher staff commitment
Fully engaged staff feel valued and have an increased desire and commitment to give their best to their organisation.
Stronger teams
Employee engagement benefits teams as well as individual employees. As engaged individuals perform at a higher level this naturally leads to stronger teams that are better equipped to handle difficult situations should they arise.
Shared objectives
By engaging your employees, you are more likely to have staff that are aligned on organisational goals, regardless of the team they work in. This is a win-win situation as teams that work towards common goals feel more engaged and engaged employees are more motivated to work towards shared objectives.
Lower absenteeism
Engaged staff are less likely to experience high levels of stress and are more likely to be happier in the workplace. There is also less chance of burnout as employees who are engaged will feel supported to raise issues sooner and you, as a manager, will also have a better gauge of how staff are feeling helping you to spot warning signs before they escalate. This contributes to lower rates of sickness or absenteeism.
Adherence to business values
Engaged employees are more likely to behave in ways that support your business values.
Staff retention
You are more likely to retain staff that are engaged and feel fully involved in the organisation. When staff see how they contribute to the performance of the business they are much more likely to be motivated and invested in the success of the business. You'll also be able to find out what help and support staff need to progress in their careers.
Attract new talent
An engaged workforce can help set you apart from the competition in the job market. You will be seen as the employer of choice as potential recruits will see that you value your staff. You'll be able to attract recruits from a diverse talent pool. Employees are likely to act as advocates for your business by voicing why they enjoy working for your organisation.
Feedback that can lead to improvement
The establishment of a culture that enables staff to voice their opinions can lead to better ways to do things and improvement and efficiency in business practices.
Empower your staff
Engaged employees feel empowered and that their opinions and feedback matter to the future direction of the business. This also gives them responsibility for their actions providing the opportunity to achieve key skills for their development.
Increase in innovation
Staff that are fully engaged are more likely to have the motivation to seek innovative solutions to problems or generate new innovative ideas or products.
Better customer service
Staff that are engaged and believe in the organisation they work for will have a better focus on improved customer service.
Increased productivity
Engaged employees are more efficient and produce higher quality work because they're personally invested in their job so it matters to them to perform at a high level and therefore increase productivity across your workforce.
Increased revenue
Engaged staff are likely to be more productive and innovative leading to increased sales and revenue for your business.
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How to encourage employee engagement in your business
How to develop an employee engagement strategy that delivers productive staff and positive results for your business.
Employee engagement is about creating a shift in the organisational culture that establishes an environment that encourages effective staff participation and involvement right across your organisation.
Five Cs of employee engagement
Many experts suggest following the 5 Cs strategy to effectively encourage staff engagement.
Care
Employers and managers must show that they care for their staff. You can do this by ensuring employees have the support and tools they need to do their job. You should also encourage a healthy work-life balance amongst your staff showing that their health and wellbeing is just as important to you as it is to them.
The more you engage with your employees the more you'll understand their individual needs and characteristics. You can then tailor the support and benefits you offer to meet these needs and create a more engaged workforce. Examples of caring can include offering flexible working arrangements and promoting workplace health and wellbeing initiatives.
Connect
Building strong relationships across your organisation can be very powerful. To do this you should encourage open communication and provide opportunities for employees at all levels to interact and collaborate. You can also utilise various initiatives and tools to help facilitate connections in the workplace eg mindfulness workshops, virtual chat groups, and social events so employees can get to know one another beyond just a professional level.
You could also give staff ownership of their connections by encouraging the development of staff forums where they can connect with their colleagues and have the platform to identify issues and bring forward suggestions to improve the way they work.
Coach
Coaching or mentoring staff to help them reach their full potential can be very effective for developing employees. This can contribute to career progression and staff retention.
When employees receive guidance and support to develop their skills, they are more likely to take on roles with added responsibility. You could offer staff opportunities to work in different teams or alongside managers on a specific project where they are coached through the key responsibilities of the job role. See mentoring to increase staff performance.
Contribute
Giving staff the opportunity to contribute to how the business operates gives them more meaning to their job. It leads staff to become invested in the success of the business and therefore more motivated and productive. You can encourage staff to contribute through regular staff surveys or encouraging feedback and ideas on particular business problems. For further ideas, see encourage staff feedback and ideas.
Congratulate
To maintain high levels of engagement ensure you recognise and reward staff for their efforts to engage and contribute to the organisation. Develop a culture of staff recognition by thanking them on a personal level when an employee has achieved a significant objective or suggested an idea for business improvement. You could host staff recognition events on an annual basis to formally recognise and reward specific achievements.
Outlined below are areas that businesses should address in order to establish effective employee engagement.
Business strategy
Staff should be made aware of where your business is going, why it is taking the direction it is, and how it aims to get there. This can be achieved through a clear strategic narrative or business story. This helps employees develop a sense of value by understanding how their role fits in with the wider scope of the business and how they contribute to organisational goals. See communicate your business strategy and gain employee buy-in.
Engaging managers
Engaging managers who motivate, challenge, and support employees, treat them as individuals, and seek and respond to their views are key to employee engagement.
Employee engagement starts with managers showing a clear and collective commitment to making employee engagement part of business culture. This means sharing information on business plans and performance, making sure you live your business values, and seeking views and ideas from employees on how to improve your business. Managers who actively listen to employees and act on their opinions and suggestions for improvement, where appropriate, are more likely to encourage effective engagement from other members of staff. See how to be an engaging manager.
Communication
Effective two-way communication which listens to employees and involves and consults them in decision-making within your business is important. Communicate business information with staff and urge them to raise concerns and support the way you do business. Make it as easy as possible for staff to communicate and engage with you and management, for example, through regular staff surveys or online suggestion forms. To further encourage staff engagement you could reward ideas that are implemented in the organisation.
Integrity
Integrity with employee engagement means practicing what you preach and adhering to your business values. There shouldn't be a gap between what the people in your business say and what they do. Build a culture that enables staff to share information and encourages open-mindedness. Respond to employee ideas or suggestions when they are brought forward. Integrity helps build the trust required to enable effective employee engagement.
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Employee engagement champions
How identifying and empowering employee engagement champions can mobilise engagement across your business to deliver positive results.
Identifying and establishing employee engagement champions in different departments or teams throughout your business can help sow the seeds for further employee engagement throughout the rest of your organisation. Employee engagement champions, when given the responsibility and ownership to drive engagement, can help build a culture of engagement that can deliver positive results for your business including increased productivity, more efficient processes, and better performance.
Role of engagement champions
Employee engagement champions have a key role in linking managers with the ideas and experiences of employees. The role of employee engagement champions can be as narrow or as broad as you like. You could ask them to focus on one particular issue or you could give them a broader remit.
The scope of the employee engagement champion role is up to you but there are some key aspects:
- helping to share information and key messages about the business with colleagues
- seeking examples and proof points of good practice from colleagues
- collecting feedback or issues from employees and presenting this to management to address and action
The role of engagement champion is not time-consuming. It would be a voluntary or additional part of an employee's job but in order to encourage uptake you could highlight how the role would help to develop some key skills.
Engagement champions: key qualities
Employee engagement champions need to be willing and enthusiastic. They should already understand the importance of engagement and are keen to help the business improve. They could be in any area and at any level of the business.
The key qualities of engagement champions are:
- understanding of engagement - what it means and its business benefits
- enthusiasm and energy for the subject or area that they will be the engagement champion for
- knowledge of the business and the people in their area
- connections and credibility among their colleagues
- confidence to deal with others and facilitate productive discussions on behalf of the organisation
- confidence to handle feedback, whether positive or negative, on behalf of the organisation
Preparation for engagement champions
Employee engagement champions need information and guidance to help them in their role. This will also help you ensure shared understanding and consistency of approach across the business. Some core steps to consider are:
- a briefing pack for each employee engagement champion
- a short training session or workshop
- if you have an intranet create a private section where engagement champions can liaise with each other and share experiences, questions, and best practice
Employee engagement briefing pack
In the employee engagement briefing pack you could include:
- a letter from you explaining the importance of the role and thanking them for taking it on
- a summary sheet on the importance and benefits of engagement - see advantages of employee engagement
- a summary of the key activities that will be required to foster staff engagement
- a copy of the business strategy and business values
- contact details for other engagement champions and other colleagues they may need to liaise or partner with - eg people running internal communications or other employee networks
Making employee engagement happen
To help shape and embed employee engagement champions in everyday practice you could:
- discuss the idea with other senior managers and gain overall agreement to the approach
- involve colleagues from HR or communications - if you have them - to help delegate or share some tasks and responsibilities
- contact each champion so they understand the importance of their role and are inspired
- contact each champion's manager to gain their support
- ask one of the champions to coordinate and report back to you
For further ideas, see how to encourage engagement in your business.
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Five top tips to increase employee engagement
Five practical tips to help you establish effective employee engagement that delivers positive results for your business.
Employee engagement delivers a number of advantages for businesses. An effectively engaged workforce feel valued, committed, highly motivated, and are more productive. This leads to organisations being more efficient in what they do, more creative in how they do things, and more effective in delivering results.
Five tips for staff engagement
Follow our five tips to help you increase employee engagement in your organisation.
1. Listen to employees
Actively listen to your staff, and ask them for ideas for improvement and their opinions on business matters. Make it easy for staff to share their views and communicate with you. For example, through regular staff surveys, staff suggestion boxes, or forums that focus on specific business issues. This will help staff feel valued and invested in the success of your business.
2. Keep staff informed
Have a clear internal communications strategy and keep staff regularly updated on developments that may affect them. For example, you can keep employees informed through intranet updates, email communications, and face-to-face meetings. Good communication helps grow trust within your organisation and prevents the opportunity for rumours to develop.
3. Establish the right culture
Strive to create a working environment that is open and inclusive, where staff feel valued and supported. Create a culture where staff are not afraid to challenge how things are currently done and are willing to suggest new ideas.
4. Empower your staff
Give employees the autonomy to get the job done. Ensure staff understand the importance of their role and where they fit into the organisation's plans. Let them take responsibility for achieving business goals and new projects or challenges. This will help staff feel trusted, develop their skills, and may lead to more efficient ways of doing things. Appointing employee engagement champions can be a good way to empower your staff to drive engagement.
5. Show your appreciation
If staff have suggested new ideas or different ways of doing things, you should acknowledge their efforts. Respond to the feedback you receive. Explain why you aren't going to act on an idea and recognise and reward ideas that are implemented. This can also incentivise other staff to engage.
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